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Louisa has worked as a reporter and presenter on BBC for fifteen years, having launched her career at ITN.  She worked on ITV and 5 News where she became the youngest National Newsreader at 22.


Her patience, tenacity and understanding of effective communication skills make her a fantastic mentor and trainer.

Louisa has been a recognisable face on British TV screens for nearly 20 years and continues to appear on BBC News as a freelance presenter/reporter.


She’s had the privilege of being part of the presenting team on BBC1 for major national events, including the 2017 General Election, London 2012 Olympics and Royal Wedding in 2011.


Louisa joined the BBC after working for ITN’s ITV and Channel 5 News, where she became the youngest national newsreader aged 22.

Alongside her work at the BBC, Louisa has always taken on projects in the corporate sector where her experience includes facilitating a number of large scale industry events including conferences, award ceremonies and Q&A sessions with CEOs and high-profile public figures.

In launching Composure Media with Luisa Baldini, Louisa wanted to couple this corporate experience and her extensive broadcasting abilities to help others become confident communicators.


Louisa brings personality, warmth and humour to proceedings. She studied Law, Politics and Journalism at University.


Luisa has over 20 years’ experience in broadcast journalism, working as part of the BBC, ITV and 5 News teams.  


Her confidence, poise and ability to simplify complex stories led to her reporting on a number of high-profile, global news stories, as well as becoming Deputy Royal Correspondent for the BBC.

During her 12 years at the BBC, Luisa became a recognised TV correspondent covering major stories from the Amanda Knox trials in Italy and Papal events at the Vatican City to the 7/7 bombings in London. In her latter years at the BBC, Luisa was Deputy Royal Correspondent, covering the period of the Queen’s Diamond Jubilee and The Duchess of Cambridge’s first solo Royal engagements, to the birth of Prince George.

Luisa moved to New York for three years with her family in 2014 where as well as setting up Composure Media she started working as a coach for Vermilion Talent, a women’s career re-entry organisation for whom she still does remote coaching from the UK.

Luisa has also contributed as a coach to Cambridge Judge Business School’s Accelerate and Ignite entrepreneurial programmes.

Before working at the BBC, Luisa worked at ITN for ITV and Channel 5 News and Euronews in Lyon, France. She has facilitated international corporate events as a presenter/host/moderator for Nissan, Sage, Cannon, Nortel, Cisco, Honeywell, Market Gravity, Barclays Capital and the British Council.


She brings an international dynamic to proceedings, due to her varied background living in Africa, Europe and the US and being of dual Italian/British nationality.



In 2000 while working in the ITN newsroom in London, Luisa Baldini was asked to collect a new employee from reception. That person was Louisa Preston. They became firm friends as they both tried to make it in what is a very competitive environment and at that time, a particularly male dominated one.

After Luisa left the BBC for New York in 2014 and Louisa had started doing more corporate work, their transatlantic conversations became increasingly about a shared vision: To help others present and communicate with confidence and composure... and so “Composure Media” was launched.



© 2019 Composure Media